Within the first few years, business owners don’t generally expect too many customers. So Google Sheets, Excel, or sticky notes may be quite sufficient for collecting and managing customer data. Yet as a business grows and more customers come, it becomes difficult to manage all the data. Businesses, therefore, start looking for a new scalable solution: a customer relationship management (CRM) system.
A customer relationship management system enables businesses to arrange, optimize, and synchronize all customer interactions and analyze data throughout the customer lifecycle. The purpose is to enhance customer service, better understand customers, and improve internal processes.
In this blog post, we dive deep into how to build your own custom CRM system and conclude with development costs. But let’s first pause for a minute to talk about why custom CRM development is worth investing in.
Why custom CRM development?
With so many ready-made CRM solutions available, you might be a little hesitant to opt for custom development. At Steelkiwi, we believe there isn’t a one-size-fits-all solution when it comes to automating customer interactions.
All companies are unique and have different needs. With ready-made products, you don’t always get precisely what you want, as they focus on covering the needs of a wide audience. On the other hand, a custom CRM is designed for your specific requirements. You can choose what processes to automate and what departments to grant access to what information.
Since CRM systems contain sensitive data such as customer information, details on transactions, and reports, it’s also important to ensure information security and confidentiality.
With custom development, you can craft your CRM with security in mind from the beginning using different mechanisms to keep your system safe. What’s more, custom CRM software is more flexible and scalable than off-the-shelf solutions, so it can grow along with your business.